Why Your Ecommerce Company needs its own website?
Learn why a standalone ecommerce website is absolutely necessary if you want your business to be around for the long-run.
1. Global Market
Having an ecommerce website designed will give you the opportunity to reach out and offer your products and services to customers around the world, regardless of the distance and time zone.
2. Open All Hours
Customers will enjoy the round-the-clock convenience of being able to purchase what they want and when they want it, and you won’t lose out on sales with an online shop that is open 24 hours a day, 7 days a week, compared to regular store hours.
3. Broaden Your Brand
Diversify your product range and increase sales with intangible goods like eBooks that can be sold on your online store. Customers can also place orders for personalised items which make it easy to provide all the necessary information to suit their requirements.
4. Higher Conversion Rate
Potential buyers are more likely to make purchases when they can place their order instantly, rather than waiting for a regular store to open.
5. Marketing Through Social Media & Search Engines
With good search engine optimisation, your website will appear in the top results of search engines such as Google. Also social media websites like Facebook and Twitter will provide you with a platform to build trust with your customers through reviews and ratings, as well as keeping them informed with regular posts about your products and offers. Keep your customers engaged with competitions and shareable content to drive even more traffic to your website.
6. More Convenient
These days’ customers are appreciating the convenience of online shopping more and more. Rather than spending hours searching in physical stores, people are now making purchases over the Internet during breaks at work, before the school run and in harsh weather conditions, all the times that would be difficult to make a trip to a shop on the high street. The presence of the market has made it easier for everyone including busy parents with pushchairs and wheel-chair users to shop around and make decisions on purchasing without the hassle of being in an environment that is not fully accessible.
7. Less Overheads
It is without a doubt, much cheaper and easier to sell your products and services on an ecommerce platform as online business owners do not have to take into consideration the high expenses of shop rental, security measures, utility bills and a large team of staff. This in turn will enable to sell your products at competitive prices.
8. Less Risk
An online shop enables you to enjoy increased profitability with less risk as you will most likely need a smaller workforce with the reduced chances of shoplifting, rogue workers and damages to goods that can often happen in a physical shop.
You can use your website to connect with your customers by providing a personalised service, such as order tracking, delivery confirmations and product recommendations based on their order history.
10. Influence Purchases
Nowadays potential buyers go to the Internet to shop around and make decisions on what they want to buy and where to buy it from. Having your products showcased on a website will increase the chance of sales as you will be to show customers why your product is right for them.
Setting up your online store now will give you a competitive edge over those who have not yet embraced the world of ecommerce, in an age where customers are constantly looking for the quickest and easiest ways to purchase what they need while at the same time maintaining a busy lifestyle.
We offer modern, user-friendly web solutions so why not contact us for a no obligation quote for an ecommerce website today.
Few things which should not do while making website –
Signs of a poor website
Before you start making changes to your website and hiring a professional web design company, first determine that you have a bad website, look for the following signs to check if your website is unsatisfactory and switch to a professional website.
• Two separate websites
• Wrongly inserted plugins and third-party tools
• Low-quality images
• Not updated regularly
• Poor loading speed
• High bounce rate and poor compatibility
• Cluttered pages
• Bad animations
• Unresponsive to resizing
How to make famous your site through website –
1. Build a customer email list and market directly to them
One of the most important aspects of having your own website is that you can market directly to website visitors and customers. Unlike marketplaces, where people who buy your product are the customers of the marketplace, selling directly to consumers on your website means you get to collect their contact information. When you have your customers’ email addresses, you can send them email marketing promotions, offer discounts, and announce new products.
2. Establish and strengthen your brand
When you sell your products on a marketplace, they are listed in a generic way. From character limits or word count restrictions to logo usage, there is little to no room for customization or branding. In fact, it is the marketplace’s brand that is in the forefront – not yours. This makes it nearly impossible to build brand awareness and recognition.
Most of the time, visitors and customers assume your product belongs to the marketplace without realizing you even exist. In other words, those who purchase your product will remember the marketplace instead of you.
3. Learn more about your audience
Having your own ecommerce website helps you better understand your customers. This includes demographics such as their location, as well as how they found your website and heard about you. You can analyze their behaviour on your website, like what they looked at and the path they took to buy from you.
If there are certain traffic sources that are bringing in great customers for your business, you can choose to focus efforts there and put more money into those channels since you know they are profitable.
4. Make your own rules for your ecommerce site
With running your own ecommerce store comes the freedom to more directly impact the customer journey and user experience:
• You can add photos and videos in certain places.
• You can alter the layout and navigation.
• You can change the colour scheme and website theme.
• You can edit button placement and text.
• You can tell your company’s story.
• You can add a blog.
• You can feature certain customers.
With your own website, it’s easier to experiment with this type of offer, since there are no strict rules or regulations with which you must comply. You also don’t have to worry about the impact these changes have on your conversions, since you don’t owe a percentage of each sale to a third-party, like you would on a marketplace. With a website, you ultimately control your storefront and have the ability to test and validate what works for your online business.
5. it’s never been easier with plug-and-play ecommerce platforms
With the rise of out-of-the-box ecommerce platforms like Shopify, Magento, Square space, and Woo Commerce, creating a website can be a pretty straightforward and fast process. With store builder plugins that make running your small business easier than ever before. You can enter your details, choose from free or cheap templates, and create the shopping experience you want for your customers in real-time with site builders that allow you to drag-and-drop ecommerce store features to your preference.
6. Run creative marketing campaigns
Just because you have your own website doesn’t mean customers will automatically come flocking to you. Once you have a store, you will have to work to get shoppers there. The first step to acquiring customers is to drive traffic to your site through a mix of SEO strategies and a strong online presence on social media. It’s not always easy to set up the right campaigns; however, you have a lot more flexibility with the ways you can get people to find and buy from you.
Ecommerce businesses can customize their marketing strategy tailored to fit their audiences and their specific shopping habits.
Having your own website is an important piece of your ecommerce strategy. It is a great way for you to grow your brand, acquire loyal customers, gain new insights, and get creative with your marketing. However, relying on a single channel for all of your sales can also be problematic. Diversifying where you sell online can help you reach new customers, especially as ecommerce becomes more competitive.